Overwhelmingly, people do what they have always done.
- You drive home the way you have always driven home. You probably don’t stop to think if it is the fastest route.
- You buy the cereal you always buy. You don’t analyze the nutritional information on the boxes or comparison shop prices.
- You go to your favorite restaurants often because they were good in the past.
Thinking is hard work. It makes sense to take the easy path most of the time. The easiest path to take is the path you have always taken.
This isn’t a bad strategy for decision making. You’ve made it this far. Your past decisions can’t have been that bad. Are you being rational? Probably not. Does it matter? No, not really.
